It’s interesting to see how different luxury brands attract different demographics of buyers, and how Lexus stands out in certain areas compared to BMW and Mercedes-Benz. Despite being known for quality and dependability, Lexus seems to appeal more to older buyers with slightly lower incomes, as well as a higher percentage of female buyers. This shows that image and perception play a significant role in the luxury car market, and automakers need to cater to a diverse range of customers to stay competitive.
So, whether you’re a young person looking to make a statement with a luxury car, or a middle-aged suburban dad upgrading to a new Lexus, there’s a luxury brand out there for everyone. And who knows, maybe one day you’ll be part of that growing percentage of young Ferrari buyers too!