In today’s crowded beauty market where terms like „clean“ and „science-led“ are thrown around loosely, new skincare brand Kind Atoms stands out by truly embodying both. London design studio Run For The Hills was enlisted to bring the brand’s story, identity, and debut product to life, resulting in a truly stunning outcome.
Inspired by their South Asian heritage, the founders of Kind Atoms combined traditional natural remedies with modern cosmetic chemistry to create a skincare brand that is gentle yet effective. Rooted in nostalgia but not limited by it, Kind Atoms offers a unique blend of tradition and innovation.
To bring their vision to fruition, Kind Atoms partnered with creative studio Run For The Hills, known for their expertise in branding and design. Chris Trotman, co-founder and creative lead, crafted a visual identity that strikes a balance between the past and the present, the natural and the technological.
Central to the branding is a custom serif logotype and an elliptical atomic logomark, symbolizing the harmony between science and nature. The packaging for the brand’s first product, The Atomic Moisturiser, exudes luxury with its matte green bottle, gold lettering, and elegant design details.
Kind Atoms aims to make high-quality skincare accessible to all, offering a premium unboxing experience without sacrificing inclusivity. The brand’s earthy color palette and sophisticated design language reflect their commitment to marrying nature and science seamlessly.
Run For The Hills also art directed the launch campaign, opting for a natural and tactile approach to photography that emphasizes the brand’s connection to nature. By embracing their deep roots in the natural world, Kind Atoms sets itself apart in a crowded market.