Otherwhere Collective has revealed a unique brand identity for Super Genius Society, a new platform that revolutionizes learning through handcrafted design and tactile educational materials. Launched in April, Super Genius Society offers arts, humanities, and philosophy in a visual identity that shuns digital perfection for raw, analogue aesthetics.
The brand aims to evoke surprise, delight, and empowerment, as well as a hint of mischief. Andrew Bellamy, the founder of Otherwhere Collective, describes the brand as a departure from conventional design, aiming to make people feel something special.
The identity system revolves around a custom typeface inspired by children’s handwriting, symbolizing the unbridled authenticity of learning. The brand’s logo, Scribble, represents transformation and defying traditional thinking. The visual language takes cues from Monty Python, Mister Rogers, and the Beastie Boys, blending nostalgia with rebellion.
Super Genius Society offers physical card decks, apparel, and print goods that promote tactile learning experiences. The lo-fi aesthetic extends to the brand’s photography, art direction, and even digital components, maintaining a handcrafted quality throughout.
In a time of educational challenges, Super Genius Society stands as a beacon for curiosity, creativity, and critical thinking. Rather than rejecting formal education, the brand seeks to reclaim it from systems that stifle curiosity.
Through its distinctive collaborative model, Super Genius Society embodies Otherwhere Collective’s innovative approach to creative projects.