In the world of design in 2025, typography is gaining importance at a rapid pace. With screens everywhere and attention spans limited, typefaces are now required to work harder than ever to convey brand identities and emotions beyond just words. A recent webinar hosted by Frontify explored this topic in depth, shedding light on how typefaces are revolutionizing brand communication and connection with audiences.
Led by Digge Zetterberg from Frontify, design experts Katie Rominger from Jones Knowles Ritchie (JKR) and Phil Garnham from Monotype discussed the current trends in typography and where it is heading. Here are some key takeaways from the webinar:
1. The advancement of AI is leading to interactive typography, allowing typefaces to respond to various stimuli and creating engaging brand experiences.
2. The metaverse is opening up new avenues for typography, with virtual spaces allowing designers to experiment with new forms of expression.
3. Balancing creativity and functionality is crucial for choosing the right fonts for large brands in 2025.
4. Different brands may require different approaches to type choice, depending on their needs and target audience.
5. Custom typefaces for brands start with a broad brief, allowing for exploration and experimentation before narrowing down to meet specific client needs.
6. Empathizing with client feedback on typefaces is essential, as their reactions are often emotional rather than logical.
7. Practical considerations such as size requirements, printing substrates, and digital usage must be taken into account when designing typefaces.
8. Collaboration between designers, type foundries, and software developers is key to overcoming challenges in typography design and ensuring functional outcomes.
In conclusion, typography is not just a design element but a strategic tool for brand communication, storytelling, and emotional connection. Embracing typography as a language and personality can transform how brands are perceived and interacted with in the future. The future of branding is evolving, with typography playing a crucial role in shaping brand identities and experiences.