We’ve all been there, or at least considered it: quietly slipping out of a party, avoiding the long goodbyes, possibly leaving a coat behind. This act, fondly referred to as the ‚Irish Exit‘, is now the inspiration for a spontaneous getaway from downtown Nashville to Dublin, thanks to a new campaign by Uncommon Creative Studio for Aer Lingus.
To celebrate the new direct route between the two cities, Uncommon has launched a witty and culturally savvy campaign that brings the concept of the ‚Irish Exit‘ to life on the streets of Nashville. The campaign cleverly reimagines this party trick as a literal escape route out of town.
Instead of relying on typical Irish symbols like Guinness or shamrocks, the campaign focuses on the universally understood phrase ‚Irish Exit‘. It creates a narrative journey, leading from Nashville’s bars to the airport departure gate through various visual elements like bar signs, billboards, and influencer placements.
One of the standout features of the campaign is the use of road sign-style visuals, guiding people from bars to the airport. This strategic placement in high-traffic areas aims to immerse people in the narrative and subtly direct them towards the airport.
The campaign strikes a balance between large-scale installations like murals and subtle details like bar stickers and luggage tags, adding charm and wit to the overall experience. This immersive and playful approach aims to instantly resonate with the audience without the need for explanation.
Overall, the campaign reflects the evolving tone of the Aer Lingus brand, combining fun and functionality to create a memorable and engaging experience for travelers.