In a recently renovated print works in central Belfast, something exciting is in the works. Emma Hetherington and Kevin McCaul, two young design industry standouts, are launching Allies today: a new studio with a mission to refresh the creative scene with a blend of fearlessness and enjoyment.
The launch, which has been teased for weeks on social media using a morse code theme, has sparked significant anticipation within Ireland’s design community. Allies has burst onto the scene fully prepared, with established clients, a top-notch workspace, and a carefully crafted brand identity.
The two founders have long dreamed of creating something unique. After working together at a local agency in the past, Emma and Kevin discovered they shared a common vision. They are not just challenging other studios in Belfast; at the core of their ethos is a pushback against what they see as a loss of creativity in the design industry as a whole.
While many studios focus on the bottom line and strict deadlines, Allies aims to inject fun back into the work. They believe that fostering creativity and enjoyment are essential for producing top-notch work and preventing burnout.
Collaboration is key for Allies, with a focus on bringing in talented individuals to contribute to projects. They are selective about the clients they work with, only choosing those who align with their creative goals and are willing to push boundaries.
Ultimately, Emma and Kevin want their work to speak for itself, defying any personal criticisms they may face. They are determined to let their creativity shine through in everything they do.