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Titel neu formuliert: „Meine aufrichtigsten Entschuldigungen an alle Personen, die sich möglicherweise beleidigt gefühlt haben“: Wenn die Oscar-Werbekampagnen scheitern | Oscars

übersetzt ins Deutsche: „Meine aufrichtigsten Entschuldigungen an alle Personen, die sich möglicherweise beleidigt gefühlt haben“: Wenn Oscar-Kampagnen scheitern | Oscars

1. Karla Sofía Gascón, awarded best actress for her role in Emilia Pérez

The lead actress in the trans gangster musical Emilia Pérez faced controversy surrounding the film’s portrayal of Mexico and its impact on trans representation. Despite this, the film received 13 Oscar nominations in 2025, including a best actress nod for Gascón. However, a journalist discovered inflammatory posts on Gascón’s social media, leading to a public apology tour. Gascón expressed regret for her past comments but faced consequences for her actions.

2. Andrea Riseborough, winner of best actress for her role in To Leslie

Andrea Riseborough at the 95th Academy Awards. Photograph: David Fisher/Rex/Shutterstock

Riseborough’s performance in To Leslie gained attention due to campaign strategies involving A-list endorsements. Despite receiving a best actress nomination, controversy surrounded her inclusion in the race, leading to backlash and diminished chances of winning.

3. Green Book, winner of best picture

The film Green Book faced multiple controversies during the 2019 awards season, including issues with the director and cast members. Despite the negative press, the film managed to secure three Oscars, including best picture, but its reputation suffered in the long run.

4. Zero Dark Thirty, nominated for best picture

Kathryn Bigelow, left, with Zero Dark Thirty star Jessica Chastain. Photograph: Michael Buckner/Getty Images

Zero Dark Thirty, directed by Kathryn Bigelow, faced criticism and political backlash which affected its chances at the Oscars. The film received only one award out of its five nominations, highlighting the challenges it encountered during the awards season.

5. Martin Scorsese, nominated for best director for Gangs of New York

Martin Scorsese’s film Gangs of New York was embroiled in controversy surrounding campaign strategies and endorsements, ultimately affecting its Oscar prospects. Despite efforts to secure a win, Scorsese fell short once again due to external factors.

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6. Chill Wills, nominated for best supporting actor for The Alamo

John Wayne talks to Chill Wills, right, on the set of The Alamo in 1960. Photograph: Everett Collection/Rex Features

The film The Alamo faced challenges during the Oscar race, including campaigning strategies that affected its chances of winning. Despite nominations, external factors influenced the outcome of the awards for this movie.

Die Anzeige lautete: „Wir vom Alamo-Ensemble beten härter – als die echten Texaner im Alamo für ihr Leben gebetet haben – für Chill Wills, um den Oscar zu gewinnen.“ Die Oscar-Wähler mochten die Idee nicht, dass die Alamo-Toten in Wills‘ Bemühungen eingespannt wurden, und Wayne schaltete seine eigene Anzeige, nannte sie „unwahr und verwerflich“. Bei der Zeremonie 1961 verlor Wills schließlich gegen Peter Ustinov, Das Alamo gegen Das Apartment, und all das wurde Wills ‚Agenten „Bow-Wow“ Wojciechowicz zugeschrieben.